-
-
Client Type
Consumer Services -
Industry
Tourism -
Client Since
2023 -
Project
Website and Branding Redesign
Overview
Green River Marina is a family-friendly destination in Campbellsville, Kentucky and a major attraction of Green River Lake State Park. Since the 1970s, it’s been a haven for lake lovers, water sport and fishing enthusiasts, and vacationers who just want to get away from the hustle and bustle of everyday life.
However, the marina’s branding and website both looked like they were stuck in the past…and not in a cool vintage way!
We updated the look and feel of the site to match the nautical and relaxing experience of Green River Lake, integrated their online booking platform into the site, and streamlined the user experience so visitors can quickly and easily find the info they need.
Brand Creation
Green River Marina’s voice is laid back, friendly, and family focused—a place that provides an enjoyable, memorable experience for families on the lake through their service and transparency.
Keeping that identity in mind, we updated their branding to match, which is now included in:
- Store signage
- Brochures
- Post cards
- Swag/merch
